Hi, I'm Ruben Ugarte
I’ve spent the last 10 years helping organizations figure out their "data stacks" or the technology they use to measure the success of their products.
I help my clients leverage the power of analytics tools like Mixpanel, Amplitude and Segment.com to plug the holes in their conversion funnels, discover the most profitable marketing channels and figure out exactly what their best users are doing inside their web or mobile products.
Is this your organization? Here is a short exercise for you.
How many of the following questions can you answer with confidence?
- What marketing campaigns and channels are driving your most profitable users and not just clicks?
- Where in the sign up funnel are you losing people i.e. money?
- Are users completing your onboarding process?
- What are critical actions that users take before they become paying customers? ?
- How often do your best customers use your product or app?
- What is your churn rate (annually, monthly, etc)?
- What levers can you pull to drive product growth?
It’s hard to figure out what you should track, which tools and platforms you should use and how you need to instruct your development team to implement them.
Imagine having a data stack that gives you all the data you need (and more) to make correct marketing and product investments.
I can help you get there in less time—weeks instead of months—and without wasting valuable resources—engineering and money.